Privacy Policy

1. Information We Collect

1.1 Information You Provide

We may collect personal information that you voluntarily provide when you:

• Complete our contact form (name, email address, message content)
• Subscribe to our newsletter (email address)
• Provide feedback on our content

1.2 Automatically Collected Information

When you visit our Site, we may automatically collect certain information about your device and browsing activity, including:

• IP address and geographic location (country/region level)
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website or source
• Date and time of visits

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to enquiries: When you contact us, we use your information to respond to your questions or requests.
• To improve our website: We analyse usage patterns to enhance user experience, content relevance, and site functionality.
• To send communications: If you opt in, we may send newsletters or updates about M50 toll road information.
• To maintain security: We monitor for malicious activity and protect against security threats.
• To comply with legal obligations: We may process data as required by applicable laws and regulations.

3. Cookies and Tracking Technologies

3.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and improve your browsing experience.

3.2 Types of Cookies We Use

• Essential Cookies: Required for the website to function properly. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors interact with our website. We use this data to improve our content and user experience.
• Preference Cookies: Remember your settings and choices (such as cookie consent preferences).

3.3 Managing Cookies

When you first visit our Site, you will see a cookie banner allowing you to accept or reject non-essential cookies. You can also manage cookies through your browser settings. Please note that disabling certain cookies may affect site functionality.

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share information in the following circumstances:

• Service Providers: We may share data with trusted third-party service providers who assist in operating our website (e.g., hosting providers, analytics services). These providers are contractually obligated to protect your data.
• Legal Requirements: We may disclose information if required by law, court order, or government regulation.
• Protection of Rights: We may share information to protect our rights, safety, or property, or that of our users or others.

5. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including:

• Contact form submissions: Up to 2 years after the last interaction
• Analytics data: Up to 26 months (in aggregated, anonymised form)
• Cookie consent preferences: Until you clear your cookies or withdraw consent

6. Your Rights Under GDPR

If you are located in the European Economic Area (EEA), you have certain rights regarding your personal data under the General Data Protection Regulation (GDPR):

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data in certain circumstances.
• Right to Restrict Processing: Request that we limit how we use your data.
• Right to Data Portability: Request a machine-readable copy of your data.
• Right to Object: Object to processing based on legitimate interests or for direct marketing.
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at info@m50tollguide.ie. We will respond within 30 days.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. Third-Party Links

Our Site contains links to third-party websites, including official resources like eFlow and Transport Infrastructure Ireland. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately, and we will take steps to delete such information.

10. International Data Transfers

Our website may be accessed from outside Ireland and the EEA. If we transfer personal data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

If you are not satisfied with our response, you have the right to lodge a complaint with the Irish Data Protection Commission: